Seth Godin on the Need for Plain Speak from Marketing

 This is a great post by Seth...http://preview.tinyurl.com/dbzfuq

Retailers need to be cognizant of the language they use that they all too often mindlessly 'cut-and-paste' over and over. Why should customers relly sign up for e-newsletters or in-store contests?  I would add this is also endemic in the market research industry with their cookie-cutter survey introductions.  

What's great about Seth Godin's response if he presents an equally compelling, but far more respectful approach.

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