Groundhog Day promotions slowly gaining momentum?

Too few of us remember, in the northern climate, February 2nd is an auspicious Day.  Groundhog Day.  The Day for us prognosticators, as the renowned Groundhog forecasters Wiarton Willie (Canada) and Puxatawny Phil (US) reveal their outlook for the remaining slate of winter.

But was of the missed opportunity to help generate not only groundswell but provide a respite in the bleak days when winter is like a party that has just passed its peak fun. 

I'll hold back my annual call for a Stat Holiday in this post.  But seriously... what about injecting a little fun at a traditionally tough time in retail?  I have spoken of the opportunity for Groundhog Day promotions in the past. 

A colleague today forwarded this e-flyer from Pier 1 - great idea!  Please let me know if you see any malls or other retailer running something similar.  Now is the time for some creative business-building!