David Ian Gray launches DIG360 January 29, 2008
“After testing and tweaking, David Ian Gray, Principal of DIG360 Consulting Ltd. officially launched the new business and the DIG360 website on January 29th, 2008. This was the final stage of an intensive rebranding process utilizing input from clients and colleagues and the counsel and creative of Junxion Strategy.”
I am transforming Sixth Line Solutions into an exciting new service concept: DIG360.
Building on the strong legacy created at Sixth Line of producing high-impact strategic studies of complex market challenges, I have developed a new model to further propel organizational learning, decision-making, and connections in times of change. This revolves around the theme of “continuously building relevance”.
DIG360 will continue to lever our strength in developing multi-faceted marketing research and business intelligence for clients. However, over the past five years I have come to invest much of my thinking around how information and insight can be better levered within an organization. We don’t need more research and information for it’s own sake – but we do need to become more knowledgeable about our ever-changing markets and to make better decisions. Fact-based workshops, presentations and seminars are featured more prominently in recent projects.
And I have found the exchange of information can be a tremendous catalyst to engaging with your constituents – be they customers, prospective customers, staff, franchisees, investors and so on. Fostering engagement and improving experiences are hallmarks of the new service. This operates on two levels: helping our clients build community with their own stakeholders, while connecting clients with their peers and other experts. In short: I like making connections – full circle.
Finally, clients have expressed an interest in hearing more about my emerging ideas and perspectives on trends. In the past, this was limited to my magazine guest columns, some presentations, and occasions where meetings allowed for broader dialogue. In response, the new website is designed as an information rich blogsite. I will experiment over the next few months around frequency, structure and content. Your feedback is encouraged.
The clientele has transformed as well. From my solid retail base, many clients now are outside the traditional retail definition; including, media companies, consumer web businesses, financial services and not-for-profits. The common theme is that these organizations are seeking deeper relevance with their “customers” and understand that engagement and experience are crucial ingredients to success.
Sixth Line was ahead of its time on the need for strategy in Canadian retail, sustainable retailing, technology adoption in marketing research, gis applications for retail studies, emerging business intelligence models, and many more issues. DIG360 will likewise serve as a symbol of leadership in new future-forward subjects.
The goal for me is to spend more time fostering connections; helping organizations learn and adapt to become more relevant, while making stronger connections of their own. I hope this resonates with you.
Please let me know what you think of the site and what topics you would like to see covered in the blog. Click here to return to the dig360 home page.
