Presentation on Forces of Change in Canadian Retail available for viewing

Click here to see my presentation at the CMA National Conference last month: http://www.dig360.ca/CMA09presentation

Many other presentations covered social media of course, perhaps a few too many.  A highlight for me was Loyalty One (Air Miles) CEO Bryan Pearson's presentation on the next generation of loyalty research and loyalty marketing with great global examples of community building.

The Conference was a noticeably smaller in attendees than that of past years - and the mood a little dour. Toronto marketers obviously feeling the crunch... but its been a good ride for a long time and this is an opportunity to recharge with a level playing field.  Get creative, folks!