Early Boxing Day recap - part 1

The trick when assessing Boxing Day shopping patterns is to acknowledge in advance that it will be the biggest shopping day of the year.  And that a large enough number of crazies will line up in the dark at Future Shop to provide great TV fodder.

The questions are: was the frenzy sustained all day? How deep were the discounts? How many bags did people have when leaving the malls?  Its not whether it was busy, it is about the magnitude of the selling.

Toronto saw huge traffic through most of the day, surprising me somewhat given the great deals to be had before Boxing Day.  But perhaps some extra shopping was missed with the inclement weather just before Christmas.  I am still determining how much was being spent and range of stores shopped (vs. one trip, one item).

Vancouver not only had the terrible weather last weekend, but Boxing Day saw another front coming through about mid-day.  That could only dampen the prospects of a robust day of selling in that City.

Stay tuned for more...