Mark Smiciklas joins DIG360 in senior role, offers social media strategies
I am pleased and excited to announce the addition of Mark Smiciklas to DIG360. This will immediately and deeply expand the DIG360 offering; specifically, in the area of understanding social network best practices and social media strategy and counsel.
Mark is an expert in social media, new media and practical marketing strategy for consumer-focused organizations. He oversaw rapid growth and expansion as the Director of Marketing and Sales at Sunrise Farms, a national grocery and food service supplier. More recently, Mark has served as Director of Marketing at RSI International, a software developer for the hospitality sector, where he implemented and managed a major shift in marketing and organizational culture.
All the while, Mark has generated a significant following around new media, social media and its implications for the marketing function and total organizational strategy. He has done this under the business name: Intersection Consulting. Intersection will continue as an outlet for Mark to occasionally offer coaching to entrepreneurs and new marketing and social media strategy to non-retail sector, B2B clients.
Critical to moving this forward, Mark and I share core philosophies; namely a sincere centricity around consumer engagement, empowerment, openness and listening. We both see engaged study and social dialogue as complementary halves of a circle. And we value strategic, integrative thinking.
Where I bring a more traditional market research/stakeholder engagement and strategic study perspective, Mark adds broad marketing and social media strategy experience.
In addition to social media strategy and coaching for DIG360 clients, Mark’s background rounds out the DIG360 offering in other ways:
- reach in the food space,
- tools to connect strategic study and analysis back to the business
- a natural broadening of customer centricity and stakeholder and engagement from a research focus through to social networking.
To top it off, Mark is a great visual thinker... check out his shared presentations at http://www.slideshare.net/msmiciklas or marketing infographics at http://www.flickr.com/photos/intersectionconsulting/
I look forward to introducing Mark Smiciklas to my network and we both look forward to your questions and challenges. Mark can be reached at:
David Ian Gray, DIG360
